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HANNAFORD SUPERMARKETS CELEBRATE THE BIG GAME WITH GULF COAST SHRIMP

Jan 23, 2015

For more information:

Joanne Zaritsky
Gulf & South Atlantic Fisheries Foundation, Inc.
joannezaritsky@gmail.com
850-224-1129

HANNAFORD SUPERMARKETS CELEBRATE THE BIG GAME WITH GULF COAST SHRIMP

Supermarket Showcases Fresh Wild-Caught Gulf Coast Shrimp with Festive, Crowd-pleasing Recipes

TAMPA, FLORIDA (January 23, 2014) - The Gulf Seafood Marketing Coalition (www.eatgulfseafood.com) and Hannaford Supermarkets will feature fresh, wild-caught shrimp from the Gulf of Mexico and delicious gameday recipes in-stores from Jan. 23 - Jan. 25 to celebrate the Big Game and America’s favorite seafood. Hannaford shoppers will enjoy tasting freshly-prepared Gulf Coast BBQ shrimp while learning quick, crowd-pleasing menu ideas for gameday gatherings.

Wild-caught Gulf Coast shrimp, provided by the New Orleans Fish House, will be showcased in 187 Hannaford grocery stores throughout Maine, Massachusetts, New Hampshire, New York and Vermont, lending southern Gulf Coast flavors to northern dishes. Shoppers will also notice Gulf Coast shrimp door clings, counter cards and recipe cards.

“We are delighted to partner with the highly-esteemed Hannaford grocery stores to provide customers with fresh Gulf Coast shrimp for gameday menus,” said Joanne Zaritsky, Marketing Director for the Gulf Seafood Marketing Coalition. “This partnership helps offer Hannaford shoppers easy entertaining possibilities with the incredible iconic taste that only accompanies seafood harvested straight from the Gulf of Mexico.”

Gulf Coast shrimp score big with exceptional fresh flavor that’s perfect for the Big Game and can be prepared a variety of ways to win over every fan’s tastebuds. Whether it’s baked, broiled or blackened shrimp can be complimented with numerous sweet and savory flavors and contribute vitamin-packed lean protein for a healthy diet.

“Simply providing Hannaford shoppers with premium Gulf Coast seafood products for their gameday festivities is a win in the Gulf Seafood Marketing Coalition’s book. We hope fans will enjoy celebrating the Big Game with a mouthwatering Gulf seafood dish by their side,” Zaritsky said.

This is the second partnership that the Gulf Seafood Marketing Coalition has conducted with Hannaford. The Coalition partnered with Hannaford last October for National Seafood Month and offered its customers Emeril’s Wild American Shrimp and a recipe for grilled Gulf Coast shrimp with mango salsa. The Gulf Seafood Marketing Coalition also had successful partnerships with well-known grocery chains, including: DeMoulas Market Basket, Publix, Roche Brothers, Schnucks, Wegmans and WinCo Foods.

“Partnering with retailers is important to the Gulf Seafood Marketing Coalition because it provides shoppers the opportunity to experience and learn about an iconic, American brand that New England customers may not be able to enjoy on an ongoing basis, “ said Joanne Zaritsky. “Our program makes it easy for retailers to offer their customers something new and flavorful.”

For delicious and easy-to-prepare Gulf seafood recipes or for more information on the Gulf Seafood Marketing Coalition’s retailer programs and partnerships, please visit www.EatGulfSeafood.com or follow the Coalition on Facebook at Gulf Coast Seafood and Twitter at @eatgulfseafood. 

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About Gulf Seafood Marketing Coalition
The Coalition provides a framework for the seafood community to coordinate marketing efforts among the Gulf States with emphasis on working with tourism boards, restaurants, retailers and chefs.  The Gulf & South Atlantic Fisheries Foundation, Inc. is coordinating the Gulf Seafood Marketing Coalition through funding provided by the Gulf States Marine Fisheries Commission’s (NOAA Award #NA10NMF4770481).  For more information, please visit www.eatgulfseafood.com and follow the Coalition on Facebook at Gulf Coast Seafood and Twitter at @eatgulfseafood.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 187 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America’s first storewide nutrition navigation system, and most stores have full-service pharmacies. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.